Nissan Achieves Double-Digit Growth in Middle East with Customer-Centric Strategy

ABU DHABI : Nissan Middle East celebrates a 13% growth, driven by a strong SUV lineup, innovative digital strategies, and an expanded dealer network across the region.

• 13% year-on-year sales growth in the first half of fiscal year 2024.
• SUVs dominate with over 50% of total sales, led by X-TRAIL, KICKS, and Pathfinder.
• Launch of the seventh-generation Patrol strengthens brand legacy in the region.
• Digital integration and retail upgrades enhance customer experience.

Nissan Middle East continues to make waves in the automotive sector, reporting an impressive 13% year-on-year growth in sales during the first half of fiscal year 2024 (April–September). This success is attributed to the brand's unwavering focus on customer satisfaction, innovation, and expanding its regional presence. 

With SUVs driving over half of total sales and digital strategies redefining customer engagement, Nissan cements its position as a leader in the Middle East's competitive market.

Impressive Sales Performance

In the Gulf, Levant, and CIS regions, Nissan’s diverse lineup has garnered significant attention, particularly its SUVs. Key highlights include:

• X-TRAIL: Achieved a 20% increase in sales, showcasing its enduring appeal.
• KICKS: Recorded an extraordinary 71% growth, highlighting its popularity among young drivers.
• Pathfinder: Nearly doubled in sales, reflecting the region's preference for spacious, versatile vehicles.

The Nissan Sunny, a staple in the region, retained its status as the best-selling model with an 11% increase, driven by high demand in Bahrain.

All-New Patrol: A Regional Icon

The launch of the seventh-generation Nissan Patrol in Abu Dhabi was a milestone event. Known for its rugged capabilities and luxurious appeal, the Patrol remains an icon in the Middle East. This latest iteration not only celebrates the brand’s heritage but also introduces advanced features that cater to modern drivers.

Digital Innovation Drives Growth

Nissan's fully integrated digital customer journey has transformed the car-buying experience. From online vehicle browsing to service inquiries, customers enjoy a seamless “phygital” experience. Key achievements include:

• 40% of sales originating from digital leads, showcasing the effectiveness of this strategy.
• Enhanced online and offline integration, ensuring a smooth purchasing process.

Revamping Retail Spaces

The Nissan Retail Concept (NRC) is a key initiative aimed at enhancing physical showrooms. This modern, customer-centric approach aligns with Nissan's global standards, providing welcoming and innovative spaces.

• Facilities in Bahrain are already NRC-compliant.
• Qatar and Jordan will complete their upgrades by the end of FY24.
• Abu Dhabi, Dubai, and Kuwait aim for NRC compliance by FY27.

Emerging markets such as Iraq and Oman are also incorporating NRC standards from the outset, further solidifying Nissan’s commitment to the region.

Expanding Regional Presence

Nissan’s growth is further supported by its expansion into key markets. The launch of the Arc business plan introduces five new SUVs, starting with the Patrol. Additionally, Nissan's strategic entry into Iraq and Oman highlights its focus on strengthening its footprint in emerging markets.

Nissan Middle East’s double-digit growth in FY24 is a testament to its customer-first approach, innovative strategies, and robust vehicle lineup. With SUVs dominating sales, the introduction of the new Patrol, and ongoing digital and retail transformations, Nissan is poised for even greater success in the region. The Middle East remains a pivotal market for Nissan, blending heritage with top performance to drive its global resurgence.