All-New Nissan KICKS Unveiled in Dubai with a Thrilling Regional Launch

Abu Dhabi : The model is now available across Nissan’s Middle East partner network, with four distinct grades and multiple color options for personalization.

Nissan has launched the all-new 2025 Nissan KICKS in Dubai at The Sevens Stadium. The event featured high-energy performances, immersive experiences, and a test drive showcasing the SUV’s advanced features and performance. See what Nissan has brought to the UAE.

A Spectacular Unveiling in Dubai

Nissan introduced the all-new 2025 Nissan KICKS in an electrifying event at The Sevens Stadium, Dubai. Themed "GO EPIC," the launch gathered over 200 guests, including media, partners, and select customers. Nissan transformed the stadium into an urban-inspired arena, featuring a life-sized track and a visually striking "KICKS Drop" digital reveal.

The reveal was an immersive experience, blending digital illusion with reality. The all-new KICKS appeared to drop onto the stage before transitioning into a live display. Two additional KICKS models drove onto the platform in synchronized motion, reinforcing the SUV’s street-style identity. High-energy performances, including parkour stunts, added to the excitement, mirroring the bold personality of the new KICKS.

A Bold New Design with Advanced Features

Speaking at the event, Thierry Sabbagh, Nissan’s Divisional Vice President & President for the Middle East, emphasized the brand’s commitment to innovation. He stated, "The all-new KICKS embodies our bold vision to 'Defy Ordinary,' offering unmatched style, innovation, and versatility. With a daring design, cutting-edge technology, and exceptional fuel efficiency, the KICKS is made for those who live vibrantly."

Charl Grobler, General Manager of Product Marketing at Nissan Middle East, then presented a detailed breakdown of the SUV’s features. He highlighted the refined exterior, innovative driver-assist technologies, and a newly enhanced powertrain designed for performance and efficiency.

Hands-On Driving Experience

The excitement didn’t stop at the launch event. The next morning, attendees got behind the wheel for an exclusive test drive from The Sevens Stadium to Dubai Design District (D3). The route was designed to showcase the KICKS’ capabilities across different driving conditions.

• Comfort & convenience: Zero Gravity™ seats and a panoramic sunroof provided a relaxing and stylish drive.
• Innovative tech: The dual 12.3-inch digital display, wireless Apple CarPlay®, and Android Auto™ kept drivers connected.
• ProPILOT assist: Enabled smooth acceleration and braking, enhancing safety and control.
• Reverse challenge: Drivers tested the 360-degree camera system and intelligent safety features, demonstrating the KICKS’ ease of maneuverability.
• Power & performance: The 2.0-liter engine delivered 142 horsepower and 190 Nm of torque, paired with Nissan’s advanced Xtronic CVT transmission for a smooth ride.

Available Now Across the Middle East

Now officially launched, the 2025 Nissan KICKS is available through Nissan’s regional partner network. Customers can choose from four different grades—S, SV, SV+, and SL—each catering to different lifestyles. Additionally, the model comes in 15 exterior color options, including six two-tone combinations, offering extensive personalization choices.