SOUEAST Motor Makes Grand Entrance in UAE with Elite Group Holding

Abu Dhabi : The inaugural event, which included thrilling performances and a fireworks show, took place at the famous Burj Al Arab.

Elite Group Holding, the exclusive partner of the well-known automobile brand SOUEAST Motor, has formally launched the brand in the United Arab Emirates. 

Introduction of new vehicles

SOUEAST Motor debuted its new line of automobiles at the event, which includes:

SOUEAST S06 DM: The S06 DM, which boasts advanced dual-mode plug-in hybrid technology, delivering 355 hp and 530 Nm of torque, with a range of up to 1,000 kilometers.

SOUEAST S07: The S07 urban SUV aimed at young families

SOUEAST S09: The S09 is a high-end SUV designed for people seeking a blend of space and luxury.

These new models all demonstrate the brand's dedication to providing creative, dependable, and affordable vehicles catering to diverse driving needs and preferences.

Future Plans

The company aims big on the world stage with newer car models and it plans to;

• Launch 13 new models over the course of five years, including pure battery-powered vehicles, plug-in hybrid electric cars, and petrol-powered cars.
• Introducing a range of SUVs and sedans to suit diverse customer tastes and placing itself as a major force in the global automotive market.
• Focusing on the EASE YOUR LIFE concept, which emphasizes the ideas of Ease to Drive, Ease to Own, and Ease to Connect.

Elite Group Holdings has marked a major milestone by adding SOUEAST Motor to its portfolio. because both businesses are dedicated to providing the UAE market with cutting-edge, superior mobility solutions.

Key Personnel Quotes

Partner Tamer Abu Khalaf of Elite Group Holding highlights the importance of SOUEAST Motor to the business. 

Elie Nehme, General Manager of SOUEAST Motor UAE, is confident that the brand's flagship lineup will exceed the expectations of UAE customers. Ke, Vice President of SOUEAST Motor has emphasized on the signficane of this partnership in delivering a driving experience that well aligns with the aspirations of present-day drivers.

Dedication to Excellence and Client Satisfaction

With an industry-leading warranty covering all SOUEAST vehicles for ten years or one million kilometers, Elite Group Holding has reasserted its commitment to providing outstanding value. Moreover, consumers will benefit from complementary services that guarantee a first-rate ownership experience and offer peace of mind.

Experience at the showroom

Customers can experience SOUEAST's pioneering vehicles at the brand-new premium showroom on Sheikh Zayed Road, where they can enjoy a range of complementary services and a premium ownership experience.