Ford Taurus

How much is the price of the Ford Taurus in the UAE?

The all-new 2024 Ford Taurus is available in the UAE market with a starting price of AED 146,895, inclusive of VAT. This competitive pricing makes the Taurus an appealing option for those seeking a blend of luxury, performance, and advanced technology in a stylish sedan. 

How many variants are there in the Ford Taurus range?

The all-new 2024 Ford Taurus is available in three distinct variants in the UAE market. These variants include the Ford Taurus 2.0L Ambient AT, Ford Taurus 2.0L Trend AT, and Ford Taurus 2.0L Titanium AT.

Which is the most value-for-money variant of the Ford Taurus?

Among the three variants of the 2024 Ford Taurus—Ambient, Trend, and Titanium—the Trend variant stands out as the most value-for-money option. Positioned between the base Ambient and the top-spec Titanium, the Trend offers a balanced blend of advanced features and practicality at a mid-range price. It includes desirable upgrades such as 18-inch alloy wheels, a dual-zone electronic automatic temperature control, and partial leather seats. Additionally, the Trend variant provides key technologies like SYNC® 4 with a 13.2" touchscreen, making it a well-rounded choice for those seeking a mix of comfort, style, and value without the premium cost of the Titanium.

What features does the Ford Taurus get?

The all-new Ford Taurus boasts a range of impressive features, blending style, comfort, and advanced technology. Externally, it makes a bold statement with its newly designed headlamps featuring LED Daytime Running Lights, and sleek, flush exterior door handles for a refined look. Standard features across the range include LED headlamps, auto headlamps, dual power signal mirrors with LED signals, and a mini spare tire. Inside, you'll find a 13.2" touchscreen with SYNC® 4, Bluetooth® connectivity, cruise control, and an Auto Stop/Start system. The Ford Taurus also offers distinctive wheel options across its variants: the Ambiente comes with 17" alloy wheels, the Trend features 18" alloys, and the top-spec Titanium is equipped with striking 19" alloy wheels. 

The Trend and Titanium variants add exclusive features such as Dual-zone Electronic Automatic Temperature Control (DEATC) and ambient lighting. The top-spec Titanium variant further elevates the experience with a dual-panel sunroof; front LED fog lamps, and premium leather seats with 10-way power adjustment for the driver and 6-way power adjustment for the passenger. The Ambient and Trend variants come with fabric or partial leather seats and varying power adjustments for a more tailored experience.

How spacious is the Ford Taurus?

The Ford Taurus offers impressive spaciousness, ensuring comfort for both the driver and passengers. The exterior dimensions highlight its substantial presence on the road, with a height of 1,498 mm, a width of 1,875 mm, a length of 4,927 mm, and a generous wheelbase of 2,930 mm. Inside, the Taurus provides ample room with front headroom of 991 mm and rear headroom of 966 mm, front legroom of 1,071 mm and rear legroom of 1,020 mm, front hip room of 1,410 mm and rear hip room of 1,380 mm, and front shoulder room of 1,480 mm and rear shoulder room of 1,430 mm. Additionally, the Taurus features a substantial cargo volume of 520 liters in the boot, offering plenty of space for luggage and other essentials, making it an excellent choice for both daily commutes and long journeys.

What engine and transmission options are available?

The Ford Taurus is powered by a 2.0L EcoBoost® engine, which combines turbocharging and direct fuel injection to deliver impressive performance. This engine produces 232 horsepower and 388 Nm of torque, ensuring robust acceleration and efficiency. The Taurus is equipped with an 8-speed automatic transmission with a Rotary Gear Shifter, providing smooth and responsive shifts. The vehicle also features a Torque Vectoring control system that optimally distributes power to enhance stability and handling. Additionally, the Electric Assisted Power Steering and the Selectable Drive Modes contribute to a refined driving experience.

What’s the mileage of the Ford Taurus?

The Ford Taurus offers commendable fuel efficiency, with an average mileage of 15.3 km/l. This efficiency is supported by its 66-liter fuel tank capacity, allowing for extended driving ranges between refueling stops. This makes the Taurus a practical choice for both daily commutes and longer journeys, combining performance with economical fuel usage.

How safe is the Ford Taurus?

The Ford Taurus prioritizes safety with a comprehensive suite of advanced driver-assist technologies and standard features. The all-new Taurus is equipped with curtain airbags, driver and passenger airbags, and a Keyless Smart Entry with Passive Start. Standard safety features include Anti-lock Braking System (ABS) with Electronic Stability Control (ESC), torque vectoring, Electronic Brakeforce Distribution (EBD), Emergency Brake Assist (EBA), emergency brake lamps, Hill Start Assist, and a rear-view camera.

The Trend and top-spec Titanium variants include exclusive features such as Lane Departure Warning, Driver Impairment Monitor, Lane-Keeping Aid, Collision Mitigation, and Blind Spot Information System (BLIS®). Additionally, the Trend variant comes with Speed Control, while the top-spec Titanium variant adds Emergency Steering Assist and Adaptive Speed Control, further enhancing its safety credentials. The Taurus also comes with a Tire Pressure Monitoring System (TPMS) for all four wheels, ensuring optimal performance and safety.

How many colour options are there for the Ford Taurus?

The Ford Taurus offers a range of exterior colour options to suit various preferences, with five distinct choices available in the UAE market: Absolute Black, Blue Metallic, White Platinum, Lustrous Grey, and Crystal Solid White. 

Should you buy the 2024 Ford Taurus?

The 2024 Ford Taurus is a compelling choice for those seeking a blend of style, performance, and advanced features in a sedan. With its robust 2.0L EcoBoost® engine, the Taurus offers a dynamic driving experience. Its spacious interior and high-quality materials ensure comfort for both the driver and passengers. The Taurus also comes equipped with a comprehensive suite of safety technologies and modern conveniences. Available in three distinct variants, each with unique features, the Taurus caters to various preferences and needs. For those seeking a stylish and well-equipped sedan with strong performance and a host of premium features, the 2024 Ford Taurus represents a solid investment.

What are my alternatives?

If you are considering the Ford Taurus, there are several notable alternatives in the UAE market. Competing models include the Nissan Maxima, Audi A6, Honda Accord, Hyundai Sonata, and Audi A4. 

Other things to consider

While the 2024 Ford Taurus offers a range of impressive features and performance capabilities, there are a couple of aspects potential buyers should keep in mind. The rear visibility can be somewhat limited, which may impact the ease of maneuvering in tight spaces. Additionally, some may find the exterior styling to be less contemporary compared to more modern competitors.