MG Motor Middle East Achieves Record-Breaking Sales in 2024
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Abu Dhabi : MG Motor Middle East sets new sales benchmarks, showcasing remarkable growth and strategic expansion across the region.
KEY TAKEAWAYS
What is MG's focus in terms of aftersales service and customer satisfaction?
MG is focused on expanding showrooms, service centers, and spare parts warehouses to enhance aftersales care and efficiency.What is MG's vision for 2025?
MG plans to continue its strategic expansion through strengthening partnerships, advancing NEV technology, and investing in local workforce training and customer service enhancements.- MG Motor Middle East recorded 70,033 sales in 2024, marking a 10% increase.
- Saudi Arabia led with 24,500 sales, followed by the UAE with 12,900.
- Parent company SAIC Motor surpassed 4.6 million global deliveries.
- Strong growth driven by new models, innovation, and enhanced aftersales services.
MG Motor’s Impressive Growth in 2024
MG Motor Middle East celebrated a landmark year in 2024, achieving record-breaking sales figures across the GCC, Levant, and Morocco. The brand delivered 70,033 vehicles, reflecting a 10% year-on-year growth. This milestone underscores MG’s growing dominance in the regional automotive sector and aligns with the impressive global performance of its parent company, SAIC Motor, which recorded 4.639 million deliveries worldwide.
Market Leaders: Saudi Arabia and UAE Drive Sales
Saudi Arabia emerged as MG’s strongest market, contributing 24,500 sales and reinforcing the brand’s long-term commitment to the Kingdom. The appointment of Jiad Modern Motors as MG’s new distributor played a pivotal role in enhancing the brand’s presence.
The UAE also demonstrated significant growth, with 12,900 sales—an impressive 29% increase compared to 2023. The overall 10% growth across the GCC highlights MG’s ability to attract buyers with its blend of stylish design, advanced safety features, and competitive pricing.
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Key Drivers of MG’s Success
- Innovative model lineup: The introduction of seven new models, including the MG Whale, MG3, MG5, MG7, RX9, Cyberster, and MG4 Electric, broadened MG’s appeal.
- Technology and innovation: SAIC Motor’s emphasis on NEV (New Energy Vehicles) and its “Seven Technological Pillars” boosted MG’s offerings.
- Customer-centric approach: Expanding showrooms, service centers, and spare parts warehouses enhanced aftersales care and efficiency.
SAIC Motor’s Global Impact
SAIC Motor’s commitment to technological reform and innovation has been instrumental in MG’s regional success. In the second half of 2024, SAIC recorded six consecutive months of sales growth, with its self-owned brands contributing 2.408 million units. This global momentum benefits MG Middle East by providing access to cutting-edge EV and hybrid technologies, which align with the region’s evolving mobility needs.
Enhancing Customer Experience
A key pillar of MG’s expansion strategy has been its focus on aftersales service and customer satisfaction. In 2024, the brand opened new showrooms and service centers across the region, ensuring accessibility and streamlined service. To further enhance efficiency, MG launched a second spare parts warehouse in Jeddah, spanning 5,260 square meters, enabling faster delivery of essential components and improved service standards.
Looking Ahead: MG’s Vision for 2025
MG Motor Middle East remains committed to innovation, sustainability, and customer satisfaction. The brand plans to continue its strategic expansion through:
- Strengthening partnerships and local distributor networks.
- Advancing NEV technology and introducing new hybrid and electric models.
- Investing in local workforce training and customer service enhancements.
“These latest results underscore our long-term commitment to offering customers in the Middle East high-quality vehicles and exceptional service,” said Tom Lee, Managing Director of MG Motor Middle East. “Saudi Arabia and the UAE, in particular, have been pivotal to our success, showing a strong appetite for MG’s combination of modern design, advanced safety, and value.”
As MG moves into 2025, the brand remains focused on bridging tradition with modern innovation, ensuring that it continues to redefine automotive excellence in the Middle East.
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