McLaren sales up by 43.9% in 2018

ABU DHABI: McLaren, the British manufacturer of world-class supercars had a tremendous 2018. With the sales crossing 4,800 units in a year, the company recorded 43.9% year-on-year growth.

Also, McLaren has managed to pile on sales every year since its inception in the global automotive market back in 2010, which is another record for the British automaker. In the US alone, which is also the biggest market for the supercar manufacturer, McLaren has sold over 5,000 units since 2011. In 2018, over one-third of sales were accounted by the buyers in North America.

McLaren’s domestic market saw a whopping growth of 49.2% in 2018 while in Continental Europe the growth percentage was 44.2%. But the region that steals all the limelight is China where the automaker excelled like never before, registered a staggering growth of 122.5% as compared to 2017. The models like 570S Spider and 720S Spider contributed majorly to this growth in China. With such overwhelming response, China now accounts for 7% of the global McLaren sales.

On registering such amazing sales figures, the chief executive officer of McLaren Automotive, Mike Flewitt said, “Record sales highlight what the momentous year 2018 was for McLaren Automotive when over 4,800 cars left our Production Centre. That compares to 1,650 in 2015 showing the remarkable expansion in just three years as we work to consolidate growth to 6,000 cars a year by the end of our Track25 business plan,” he added, “We believe we’re well-placed in 2019 with a global market spread and diverse product portfolio.”

Also in 2018, the company produced its 15,000th car in Woking, Surrey at the McLaren Production Centre. It is the McLaren facility where more than 20 cars are produced in a day, all being assembled manually.

As per Mike, the company is moving forward with a lot of optimism and excited to introduce the new 720S GT3 racing car (developed in-house) that will be hitting the track with customer teams for the first time. Moreover, the company plans to produce hybrid sports and supercars by the year 2025 under Track25 plan.

With so many things still to come, we don’t see McLaren holding the growth accelerator rather just hitting the pedal even harder.