AW Rostamani Group Opens World’s Largest INFINITI Centre on Sheikh Zayed Road

Abu Dhabi : The world’s largest INFINITI Centre, designed as a multisensory luxury experience.

AW Rostamani Group and Arabian Automobiles Company launch the world’s largest INFINITI Centre in Dubai, offering an immersive, multisensory experience and redefining luxury car retail in the UAE. Without further ado, let’s explore how AW Rostamani is reshaping the luxury automotive scene in Dubai.

An Automotive Milestone on Sheikh Zayed Road

Arabian Automobiles Company (AAC), the flagship under AW Rostamani Group and exclusive INFINITI distributor in Dubai, Sharjah, and Northern Emirates, unveiled the world’s largest INFINITI Centre. The event was hosted on Sheikh Zayed Road, with dignitaries like Hiromi Kakuta and Thierry Sabbagh in attendance.

Tom Fux, CEO of AWR Automotive, said: “Sheikh Zayed Road is a symbol of Dubai’s global transformation, and we’re proud to add to its legacy with the world’s largest INFINITI Centre.”

A Multisensory Tribute to Innovation

The launch wasn’t just about cars—it was a celebration of all five senses. Titled INFINITE Night Sky, the evening featured artists and creators who embodied the spirit of INFINITI through various mediums:

• Sight: Fashion designer Alaa Sarkis presented a couture showcase blending elegance and innovation.
• Taste: Chef Reif Othman brought bold Japanese flavours, reflecting INFINITI’s attention to detail.
• Sound: Layla Kardan’s live music performance echoed the brand’s emotional depth.
• Scent: Mishaal Alireza introduced Rezaroma, curating a signature fragrance experience.
• Touch: Guests received personalised star charts tied to their birthdates, linking personal stories to the theme of infinite potential.

Luxury Retail Reimagined

The new Centre isn’t a standard dealership. Instead, it is a curated experience space featuring:

Feature	Description
VIP lounges	Elegant private areas for consultations.
Japanese-inspired design	Minimalist elements like horizon dividers and lighting.
Digital interfaces	Seamless interaction through modern tech.
Flagship model display	The all-new INFINITI QX80 on proud display.

Hussam Baghdadi, Senior Director at Arabian Automobiles, said: “This new Centre is our way of honouring that ambition—with a space that is immersive, intuitive, and crafted around every customer touchpoint.”

More Than a Showroom—A Destination

Albert Khreiche, Managing Director of INFINITI Middle East, noted: “It is a point of immense pride for INFINITI Middle East to celebrate this milestone for the brand in the region.”

The Centre reflects Dubai’s role in shaping luxury innovation, combining design, technology, and emotion in every corner.

With the launch of the world’s largest INFINITI Centre, AW Rostamani has brought together innovation, art, and automotive excellence in one destination. Located on Sheikh Zayed Road, the Centre sets a new benchmark for car showrooms in the UAE. From the multisensory launch to the elegant display of the QX80, this is more than a retail space—it’s a journey into the future of luxury.