Audi introduces new electric car brand for China with unexpected moniker

Audi introduces new electric car brand for China with unexpected moniker

ABU DHABI: Audi has come up with a China-specific electric car brand that targets younger customers, named AUDI. The brand has been developed in collaboration with SAIC, featuring a range of EVs.

KEY TAKEAWAYS

  • What is unique about the new logo unveiled by Audi in China?

    Audi's new logo in China is unique as it replaces the iconic four-ring emblem with "AUDI" in all caps.
  • How many models have been previewed in the AUDI E concept?

    The AUDI E concept previews three full and mid-sized models that are expected to be launched in 2025.
  • The automaker has also introduced a new logo with a unique twist: it opts for "AUDI" in all caps, replacing the iconic four-ring emblem. 

    AUDI E Concept

    Under the AUDI venture, Audi has not yet announced its first model but recently revealed the AUDI E Concept electric station wagon in Shanghai. It is expected that the AUDI E wagon’s production will start in 2025, followed by an SUV in 2027 and a saloon in 2026.

    Audi CEO Gernot Döllner said that this move has been taken to attract the tech-savvy customers of China, seeking automated driving and advanced connectivity. The rebrand comes after less than 10,000 vehicles were sold in the first half of 2024 by Audi in China.

    AUDI E Concept

    The AUDI E concept previews three full and mid-sized models that are expected to be launched in 2025. Audi collaborated with SAIC Motors, appointing Fermín Soneira, former electric models head as CEO of the new team. The partnership led to an Advanced Digitized Platform’s development for the E concept with 800-volt architecture.

    AUDI E Concept interior

    The AUDI E Concept comes with a dual-electric motor drivetrain with 800Nm and 570kW, allowing it to achieve a 0-100 km/h sprint in just 3.6 seconds. It is equipped with a 100kWh battery with around 700km of claimed range (CLTC).

    The AUDI E station wagon measures 1460 mm in height, 1990 mm in width and 4870 mm in length, a bit larger in comparison to the Audi A4 allroad.

    AUDI E Concept

    While focused on boosting the sales of EVs in China, global EV plans of Audi have been pushed back and now a full electric lineup will take much longer than expected. For future models, Audi will now focus on plug-in hybrid powertrains.

    CEO Gernot Döllner said Audi recognizes plug-in hybrids as an important technology but will take more time than anticipated for a complete shift to electrification.

    Also read: New Mercedes-AMG super electric SUV in the works

    Abhishek Katariya

    Abhishek Katariya

    From collecting Hotwheels to actually creating a list of cars driven, Abhishek has been a fanboy of cars since childhood. As much as he enjoys being behind the wheel, he also loves munching miles on big tourer bikes. 

    Read Full Bio

    Audi Car Models

    • Audi Q8
      Audi Q8
    • Audi A3
      Audi A3
    • Audi Q3
      Audi Q3
    • Audi Q5
      Audi Q5
    • Audi Q7
      Audi Q7
    • Audi A4
      Audi A4
    • Audi A5 Coupe
      Audi A5 Coupe
    • Audi A5 Sportback
      Audi A5 Sportback
    • Audi A5 Cabriolet
      Audi A5 Cabriolet
    • Audi RS 5 Coupe
      Audi RS 5 Coupe
    Audi Cars Price

    You might also be interested in

    • News
    • Featured Stories
    • Upcoming
    • Audi Q5-2025 phev
      Audi Q5-2025
      Price coming soon
      Expected Launch Feb, 2025 Alert Me When Launched
    • Audi SQ5 2025
      Audi SQ5 2025
      Price coming soon
      Expected Launch Jan, 2025 Alert Me When Launched
    • Audi Q6 E-Tron ev
      Audi Q6 E-Tron
      Price coming soon
      Expected Launch Feb, 2025 Alert Me When Launched
    • Audi SQ6 E-Tron ev
      Audi SQ6 E-Tron
      Price coming soon
      Expected Launch Jan, 2025 Alert Me When Launched

    Latest Audi Car Videos on Zigwheels

    • 2015 Audi RS5 FIRST DRIVE REVIEW
      2015 Audi RS5 FIRST DRIVE REVIEW
      27 Nov, 2015 . 14K views
    • 2013 Audi RS5 Cabriolet - WR TV POV Test Drive
      2013 Audi RS5 Cabriolet - WR TV POV Test Drive
      27 Nov, 2015 . 211K views
    • Audi RS5 Cabriolet 2015
      Audi RS5 Cabriolet 2015
      27 Nov, 2015 . 281 views
    • Audi RS5 Cabriolet - The Battleship That Screams
      Audi RS5 Cabriolet - The Battleship That Screams
      27 Nov, 2015 . 275K views
    • Audi A8 L 6.3L FSI W12 quattro 0-60 mph (0-100 km/h) Acceleration...High Quality Sound!
      Audi A8 L 6.3L FSI W12 quattro 0-60 mph (0-100 km/h) Acceleration...High Quality Sound!
      25 Nov, 2015 . 67K views
    • Audi A8 L 6.0 w12 LWB Quattro Tiptronic Full Review,Start Up, Engine, and In Depth Tour
      Audi A8 L 6.0 w12 LWB Quattro Tiptronic Full Review,Start Up, Engine, and In Depth Tour
      25 Nov, 2015 . 108K views
    • 2015 Audi A8 L W12 Luxury Test Drive on Highway
      2015 Audi A8 L W12 Luxury Test Drive on Highway
      25 Nov, 2015 . 1K views
    • 2012 Audi A8 L Executive Package
      2012 Audi A8 L Executive Package
      25 Nov, 2015 . 25K views
    • Audi A8 W12 6.0 Top Speed 295km/h
      Audi A8 W12 6.0 Top Speed 295km/h
      25 Nov, 2015 . 1M views
    • 2014 New Audi A8 L W12 Quattro HD In Detail Interior First Commercial Carjam TV HD Car TV Show
      2014 New Audi A8 L W12 Quattro HD In Detail Interior First Commercial Carjam TV HD Car TV Show
      25 Nov, 2015 . 158K views
    Latest Audi Car Videos

    Compare

    You can add 3 variants maximum*