Hyundai Motor becomes an automotive partner of Club Atletico de Madrid

ABU DHABI: Earlier today Hyundai Motor signed a multi-year partnership agreement with Club Atletico de Madrid. Hyundai becomes Club’s new Global Automotive partner under this agreement. In the Spanish football market, for the very first time in the history, Hyundai has established such a profound partnership.

Now, in all the domestic competitions, the Hyundai brand logo will be present on the Club Atletico de Madrid jersey sleeve until 2021. For the second time, Hyundai made its presence on the sleeve, following the freshly announced partnership with Chelsea FC of the English Premier League that has been established.



“We are incredibly excited to begin a new partnership with Atletico de Madrid – a hugely successful club with a passionate fan base that matches the global scale and challenging spirit of Hyundai. It will be a privilege to work with the club to develop activities that place their fans at the heart of our engagement, just as we place our customers at the center of all our programs.”, said Andreas-Christoph Hofmann, Vice President of Marketing, and Product at Hyundai Motor Europe.

According to Enrique Cerezo, Chairman of Atlético de Madrid, they are delighted and proud of the alliance at At Atlético de Madrid as they are signing today with Hyundai. They will join the Hyundai company that stands out for its pursuit of excellence and its desire to excel to remain at the forefront of innovation and technology. They are quite confident that the two companies will enjoy and share the good times, that with work, effort, and dedication, they will surely experience in the upcoming years.  

As with this multi-year agreement, Hyundai will offer exciting and appealing initiatives to the club’s fans over the course of the partnership. Along with the presence on the jersey, Hyundai logo also gets through the fleet of models provide to the club. This time Hyundai will closely work with Atletico de Madrid.

Hyundai always remains heavily involved with individual clubs and many national teams in different countries. Being the FIFA Top Partner since 1999, Hyundai continuously remains engaged in national and international competition for the last 20 years. This time Hyundai incredibly extends its long-lasting and highest level presence in the football.