GMC’s bold line-up at the Dubai Motor Show

GMC’s line-up at the Dubai International Motor Show was about versatility, customization, and connectivity. According to the brand’s Middle East and Africa’s Chief Marketing Officer, Kelly MacDonald, the brand is offering upgraded options for the customers to make the most out of it by customizing the vehicle to suit their adventurous lifestyle. 

GMC showcased the all-new Sierra line-up with two models, the Sierra Elevation and AT4. The 2020 GMC Sierra line-up is bolder than ever, with long authoritative hood, sculpted fenders and powerful road presence indicating at the unparalleled off-road capabilities of the full-size pick-ups.

The Sierra lineup has models like Elevation, AT4, SLE, SLT and Denali - all with different cab styles. The AT4 Regular Cab is an exclusive entry for the UAE market. With smart, innovative technologies and off-road capabilities, the new AT4 is designed to offer supreme ride experience whether on the road or off-road. The company has upgraded accessories offering for 2020 Sierra line-up. Now customers get plenty of options for personalisation and enhancement of the vehicle’s utility and functionality. 

The concept Sierra AT4, on the other hand, comes with a mounted off-road Sport Bar, MultiPro Tailgate Audio System by Kicker, Auxiliary Trailer Camera and a tent that can be planted on the bed of the Sierra, calling it the ultimate camping machine. Additionally, it gets a sink, a fridge and a cooker for making the outdoor experience fun and more relaxed. The AT4 also gets the map of the Middle East for easy navigation.

Another concept that the company showcased was the Yukon concept, which is bolder, more capable and more premium. It comes with accessories like roof-mounted Hull-A-Port Pro Kayak Carrier by Thule and GMC Emblem Set for the front and rear ends. 

Kelly commented on the concepts by saying “Building on our tradition of bringing some of the best concepts to the Dubai International Motor Show we wanted to make another bold statement with the Sierra - a vehicle that already stands out from the crowd. We wanted to go bold, and we did just that, highlighting not only the number of GMC accessories our customers have the ability to put on their Sierra but the level of unique customizations they can do to the vehicles.”

Next up, the 2020 Acadia line-up was centre-staged at the Dubai International Motor Show which is a technically-advanced machine offering an uplifted experience to the passengers and the driver. The line-up comprises of SLE, SLT, AT4 and Denali with different seating arrangements. Aesthetically, it gets a new grille, brand’s signature C-shaped lighting and redesigned front and rear fascias.  

The all-new Acadia AT4 gets rugged looks with bold styling and black chrome-accented front grille. Under the hood, it gets a V6, 3.6-litre engine that good for 314 PS of power and 367 Nm of torque. It comes with a twin-clutch AWD system, 17-inch wheels and all-terrain tyres as standard. The 20-inch wheels are, however, available as an option.

Also read: 2020 Nissan Sunny launched at Dubai Motor Show