Ferrari and HP enter into title partnership

ABU DHABI: Ferrari has entered into a multi-year collaboration with HP Inc., designating the second-largest PC vendor in the world as the Ferrari's motor racing team’s official title sponsor, encompassing Formula One. This collaboration signals an alliance between the two companies elevating the performance and profile of the racing endeavors of Ferrari.

Ferrari will integrate advanced HP services and technology, such as adaptive devices and PCs, printing capabilities, and collaboration solutions to enhance performance both off and off the racetrack.

Both Ferrari and HP Inc. boast enduring legacies. Through their partnership, they aim to engage new audiences, foster lasting impact and drive growth. Utilizing the racing platform, both these companies aim for groundbreaking sustainable innovation worldwide.

The HP logo will make its appearance for the first time on the Maranello F1 cars before the Miami Grand Prix that is scheduled for May 3-5. It marks the debut of the team as Scuderia Ferrari HP. The Scuderia Ferrari car that was driven in the all-female F1 Academy series by Maya Weug will also race in the competition using the new moniker. This move will unite purpose and heritage for a bigger impact in the motorsport world.

Ferrari and HP are dedicated to advancing sustainable innovation, both in sports and technology. With their communities and teams, they aim to expand educational initiatives, fostering a positive impact for future generations.

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