Bold and Adventurous - New GMC Sierra JIMS Edition Revealed in the Middle East

Abu Dhabi : The new edition, based on Sierra Elevation trim, carries a similar look but adds plenty of custom features.

• The new GMC Sierra JIMS Edition sports a bold and aggressive exterior design.
• The high-end pick-up offers strong performance with the 5.3L V8 motor.
• The cabin is comfortable, with inclusion of modern aspects like digital instrument cluster, touchscreen infotainment, and GMC OnStar Connected Services.
• The new Sierra JIMS Edition can now be purchased at GMC showrooms in the Gulf region.

GMC has launched the Sierra JIMS Edition, a Middle East-exclusive pickup with unique styling and off-road upgrades, tailor-made for the region's rugged terrain and lifestyle. The pickup truck is crafted to meet the demands of a new generation of customers who value sustainability, versatility, adventure, and for those seeking a vehicle that can handle the requirements of daily commute and off-road expeditions.

Bold Looks

The JIMS Edition features unique graphics inspired by the Middle East’s topography, exclusive badging on the grille and tailgate, and bold custom mouldings. The vehicle is not just a visual upgrade but also designed for serious off-road performance. It comes with 18-inch off-road tyres, dual exhaust pipes, underbody skid plates and a spray-in bedliner ensuring enhanced protection.

Moreover, the Crew Cab variants get optional 22-inch wheels, making it a tough and durable vehicle for off-road excursions. 

Power-packed Performance

Beyond its visual appeal, the JIMS Edition is seriously engineered for performance. It is based on the Sierra Elevation trim and houses a 5.3L V8 powertrain. The engine develops 355hp and 583Nm of torque.

Comfy Interiors

The ambiance inside is modern and advanced featuring a 12.3-inch digital driver display and 13.4-inch touchscreen, along with GMC's OnStar system, providing 24/7 advisor access and emergency assistance for a safe and connected driving experience.

Brand’s Take

The JIMS Edition honours the adventurous spirit of GCC customers, offering exclusive collectables and limited-edition accessories that let fans showcase their individuality and passion for the brand. As per Furrukh Jawaid, Chief Marketing Officer of General Motors Africa and the Middle East, the Sierra is a long-time favourite among those who value power, reliability and versatility in their vehicles.

Pricing and Availability in the Middle East

The GMC Sierra JIMS Edition is now available for purchase at GMC dealerships in the Gulf region, covering the UAE, Saudi Arabia, Kuwait, Bahrain, Oman, and Qatar. For pricing, you need to reach a nearby GMC showroom.