SOUEAST Launches New Vehicle Lineup in the UAE

T Tanya Khandelwal Today

ABU DHABI : A bold step forward: SOUEAST reveals its cutting-edge SUVs and hybrid models at a prestigious event in Dubai.

KEY TAKEAWAYS

Where did SOUEAST launch its new lineup?

At Dubai’s iconic Burj Al Arab, with nearly 100 prominent guests attending.

What strategy has SOUEAST planned for the Middle East?

The launch of 14 sales outlets and a 12,000 sq. meter spare parts warehouse for efficient service.

SOUEAST has unveiled a slew of new vehicle launches for the United Arab Emirates (UAE) market at Dubai's Burj Al Arab. Without much talk, let’s explore the exciting developments from the China-based car maker.

Launch at Dubai’s Burj Al Arab

SOUEAST celebrated its new vehicle lineup at the world’s first seven-star hotel, Burj Al Arab, showcasing its refreshed brand image and ambitious plans for the UAE and the broader Middle East.

Prominent attendees included UAE government officials, SOUEAST executives, and Elite Group Holding. Mr. Chuandeng Ke, Vice President of SOUEAST, highlighted the company’s 30-year journey and its vision for innovative urban mobility.

SOUEAST’s Regional Strategy

The brand’s regional expansion plan for 2025 demonstrates its commitment to the Middle East:

Expansion to new markets: Entry into Qatar, Saudi Arabia, Bahrain, Oman, and Lebanon.
Sales outlets: Establishing 14 outlets by year-end to enhance local accessibility.
Spare parts warehouse: A 12,000 sq. meter facility to support rapid after-sales service.

New Models Unveiled

SOUEAST showcased four flagship SUVs:

Model	Type	Features
S09	Luxury SUV	Cutting-edge technology, powerful drivetrain, premium design
S07	Mid-size SUV	Family-friendly, blending modern aesthetics with practicality.
S06	Compact SUV	Sporty design, ideal for urban mobility.
S06 DM	Plug-in Hybrid SUV	355 hp, 530 Nm torque, 1,000 km range with dual-mode hybrid technology.

Commitment to Innovation

SOUEAST plans to introduce 13 models across SUVs and sedans, covering petrol, PHEV, and BEV options. This diversified lineup caters to urban youth and families, aligning with their new slogan, “EASE YOUR LIFE.”

By 2030, SOUEAST aims to establish a robust global presence with over 80 markets and 2,000+ sales and service centers, solidifying its role as a leader in the automotive industry.

SOUEAST’s launch event in Dubai reflects its commitment to innovation and expansion in the UAE and beyond. With cutting-edge technology, a refreshed brand identity, and ambitious plans for the Middle East, the company is set to redefine urban mobility.

Stay updated with SOUEAST’s exciting journey by visiting their website or local showroom.

Contents

KEY TAKEAWAYS
Launch at Dubai’s Burj Al Arab
SOUEAST’s Regional Strategy
New Models Unveiled
Commitment to Innovation

Tanya Khandelwal

tanya.khandelwal[at]girnarsoft[dot]co[dot]in

Tanya's passion for cars shines through in her work as an automotive expert. With a comprehensive understanding of engine performance, design, and safety features, she empowers others to appreciate the world of automobiles. Her two+ years of industry experience have cultivated a distinct perspective, earning her a reputation as a reliable and knowledgeable resource. Tanya has also demonstrated her expertise in content strategy and management, successfully leading the content direction for Sayarabay.com, which caters to Saudi Arabian automotive markets.

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