Infiniti to Discontinue QX50 and QX55 by 2025

Abu Dhabi : Infiniti is shifting its focus to a more premium market, announcing that it will discontinue the QX50 and QX55 models by the end of 2025 as part of its brand repositioning.

• Infiniti will stop producing the QX50 and QX55 by late 2025.
• The move aligns with the brand’s goal to target a more upscale market.
• New models, the QX60 and QX65, will replace the outgoing SUVs.
• Infiniti aims to enhance its brand image despite a sales decline.

Infiniti Ends Production of QX50 and QX55

Infiniti, Nissan’s luxury division, has announced that it will cease production of its QX50 and QX55 models by the end of 2025. The decision is part of the company’s broader strategy to move upmarket and cater to a more premium segment of luxury car buyers. 

Ponz Pandikuthira, Infiniti’s senior vice president, explained that as the company introduces higher-end models like the QX60 and QX80, the QX50 and QX55 no longer align with its vision. This shift aims to boost profitability while repositioning the brand within the competitive luxury SUV market.

The QX50 and QX55: A Legacy Cut Short

The Infiniti QX50, launched in 2019, was a standout model recognized for its advanced technology and variable compression turbocharged engine. It provided a balance of efficiency and performance, appealing to those seeking innovation in a luxury crossover.

The QX55, introduced in 2022, offered a sportier, coupe-like design for drivers looking for a mix of style and functionality. Despite their strengths, both models struggled to maintain strong sales in an evolving market dominated by electrification and high-end SUVs.

Why Infiniti is Phasing Out These Models

Infiniti’s decision to discontinue these vehicles is driven by several factors:

• Market shift: The company is focusing on higher-end, high-margin vehicles.
• Brand repositioning: Infiniti aims to align with a more premium luxury segment.
• Sales performance: The QX50, despite being the brand’s second-best seller, saw declining sales.
• Future-proofing: The move allows Infiniti to prioritize new models that better fit its evolving identity.

By eliminating these models, Infiniti hopes to strengthen its presence in the competitive luxury SUV market while enhancing profitability.

New Models: QX60 and QX65

To fill the gap left by the discontinued models, Infiniti will introduce two new SUVs:

• QX60: A three-row luxury SUV designed for families seeking a blend of comfort, technology, and elegance.
• QX65: A stylish two-row coupe SUV offering a sportier design without compromising luxury.

Both vehicles are expected to deliver improved functionality, modern aesthetics, and advanced features, positioning Infiniti as a strong contender in the premium SUV segment.

Infiniti’s Market Performance and Future Strategy

Infiniti faced a 10.2% drop in U.S. sales in 2024, with the QX50 selling 10,722 units, making it the brand’s second-best performer. Despite this, Infiniti remains optimistic about its future direction.

The transition to a more premium lineup comes with challenges. Competing with established luxury brands requires not only high-quality vehicles but also a compelling brand identity. Infiniti’s success will depend on its ability to deliver innovative, high-performance luxury vehicles that resonate with upscale buyers.

By shifting its focus to higher-end SUVs, Infiniti is making a bold bet on the future. Whether this move strengthens its market position remains to be seen, but it marks a significant transformation for the brand.