Chery Launches Himla Pickup Truck to Rival Hilux and Ranger

Abu Dhabi : Gasoline, diesel, and hybrid powertrains are expected, although full specifications are not revealed yet.

Chery unveiled the new Himla pickup at the Shanghai Auto Show, targeting the mid-size truck segment dominated by the Hilux and Ranger, with plans for a Middle East launch soon.

Chery Launches New Pickup Brand: Himla

Chery made a big splash at the Shanghai Auto Show by launching a new sub-brand focused only on pickup trucks: Himla. The brand’s first model, simply called the Chery Himla, was revealed with the goal of taking on global giants like the Hilux and Ranger.

Inspired by the mighty Himalayas, the Himla logo reflects strength and resilience — a clear message to its future buyers.

Muscular Styling for Tough Roads

The Himla pickup truck’s rugged design signals its off-road abilities. Key design highlights include:

• Split headlights: Aggressive front-end appearance.
• Bold hood: Strong visual presence.
• Muscular fenders: Wider, tougher stance.
• Off-road wheels: Equipped with all-terrain tires.

A quick glance at its design features:

Feature	Description
Headlights	Split design
Hood	Bold and muscular
Fenders	Wide and rugged
Tires	Off-road, all-terrain type

This combination promises not just looks, but serious off-road potential too.

Interior Comfort and Technology

Inside, Chery’s Himla pickup truck is as impressive as its exterior. The cabin offers:

• A giant central infotainment screen.
• A fully digital instrument cluster.
• Stylish two-tone seat upholstery.
• Dedicated rear passenger air vents.

Chery clearly aims to mix utility with a dash of luxury — a formula that will appeal to a wider group of buyers, from adventurers to families.

Engines and Global Launch Plans

While Chery has kept full technical specs a secret for now, they have shared some important points:

• The Himla is ready for production.
• It will be available with gasoline, diesel, and hybrid options.
• It will be launched in multiple global markets including the Middle East.

Given Chery’s strong recent growth in the UAE and Gulf region, expectations are high that the Himla will arrive in local showrooms soon.

Chery’s launch of the Himla brand and its first rugged pickup truck marks an exciting new chapter. With strong design, modern tech, and a focus on off-road ability, the Himla could be a strong new rival to popular pickups like the Hilux and Ranger. Stay tuned for more updates, including UAE prices and specifications, as the launch date nears.