Bentley Restructures Operations into Unified EMEA Region

ABU DHABI : In a major development, Bentley Motors has redefined its regional division structure, merging the Middle East, Europe, the UK, Africa, and India into a consolidated EMEA region. This is a strategic move from the brand that complements its Beyond100+ priorities.

 

• The EMEA region comprises 95 retail partners in 41 markets, accounting for one-third of the brand’s global sales

• Richard Leopold, with 17 years of experience at Bentley, will lead the newly formed region as its regional director

 

Interestingly, Bentley Motors has formulated its Beyond100+ priorities to streamline operations and maximize coordination across its global business.

How the Newly Created EMEA Region Looks Like

Now, the newly created EMEA region includes 95 retail partners across 41 markets. This accounts for nearly 33% of the overall sales volume of the brand across the globe. With this restructuring, the EMEA emerges as the largest operational region for the luxury automotive segment, which demonstrates its importance in the growth strategy of Bentley Motors.

Richard Leopold is heading the division, and he has been appointed as the Regional Director of EMEA. He has over 17 years of experience at Bentley Motors and successfully led several complex markets. His valuable experience in managing the individual markets within the new structure makes him the perfect candidate to oversee the transition and drive growth.

Speaking about his new role, Leonard expressed enthusiasm, stating he was thrilled to lead the EMEA region. He was willing to coordinate with their retail partners and expand their business. They will be focussing on launching new models as per the brand’s strategy. In the process, they will enhance their network and enhance customer experience in the largest global region.

The realignment of EMEA reflects Bentley’s commitment to optimize its operations to support the introduction of innovative models and ensure consistent growth. The brand is trying to deliver a refined customer experience, reinforcing its position as a global leader in the luxury vehicle segment.